RE/MAX values and philosophy

Our purpose is to promote ethical and professional behavior.

Another distinguishing feature of RE/MAX is the philosophy and values with which it operates and which it shares worldwide. Based primarily on the personal growth of its associates and on ethical values when working with its customers, RE/MAX’s philosophy hinges on the fact that the success of each person helps drive the success of everyone else. Offering both brokers and associates completely independent work while still enjoying the full support of the network and the master franchise leads to greater professional growth, making RE/MAX the undisputed industry leader. Furthermore, as we continue to grow, more and more qualified people choose to work in our network each year.

These are the three cornerstones on which the company’s philosophy and work values are based:

Everybody wins! The improvement of the working environment and earning potential and training of associates are a constant at the company and also drive up the chances of associate success. This will also benefit the customer, as it obtains the most complete and professional service in which the associate constantly looks after its interests.

All associates have their own business but are not alone: they can always count on the support of the entire network and enjoy a very direct connection with the master franchise itself. In this way, associates can work independently using their own ideas, creating teams and using their time as they see fit. A way of working based on freedom but also on the backing of the best international real estate franchise network, which enables one to set his or her own limits.

, which makes it yourself who defines your own limits.

Corporate principles: RE/MAX has in place corporate principles that distance itself from the competition. Working with and at RE/MAX entails full cooperation with the rest of the network, which greatly expands customers’ opportunities, and the application of an industry-leading code of ethics that describes the professional conduct expected of all RE/MAX brokers and associates based on honesty, fairness, accountability and unprecedented standards.

Our reputation is our guarantee


We act proactively, honestly and openly.

We do what we say and we say what we do.

We take responsibility for our decisions and their consequences.

We encourage personal initiative and responsibility.


We work with the utmost attention and care to do things the best way we know how.

We exceed the client’s expectations by always looking after their interests.


We put our clients’ needs before our own.

We are at each other’s disposal.

We are generous, we help everyone.

“A giving Company”(= a delivery company).


We feel responsible and we make every effort to carry out our work.

We give our best when the circumstances are adverse.

We meet the team on time and do our best.

We build goals, we make plans, and we stick to them.


Working together enriches and empowers us. We look after each other and the image of the team.

We create a climate for everyone to succeed.

We are willing to talk together about what is happening to us as a team so that we can improve.

We listen, we ask, we share, we accept without judging others.


We strive to grow and evolve personally and professionally with a willingness to train constantly.

We continuously improve standards and quality.

We learn from successes and mistakes.


We work on optimism. We are open and think big. We know we can go far!

We are each responsible for our attitude, for creating ourselves.

We feel great interest in our tasks, which leads us to put in their achievement the maximum effort and commitment.


We make things happen.

We have high goals.

We achieved extraordinary results.


We enjoy sharing and celebrating our achievements as well as those of our colleagues.


We enjoy sharing and celebrating our achievements as well as those of our colleagues.

The best guarantee

There is no greater proof of a job well done than that of a satisfied client, and Spanish consumers value us year after year, designating us as the best rated real estate company. This is the best guarantee of the quality of our services.